I’m going to show you all my best e-mail marketing tips for 2021
I’ll show you all my best tips, tactics and secrets to get there fast. Let’s dive in.
New reports show that for every dollar a company spends on email marketing, they make about forty four dollars in return, which makes that an incredibly profitable marketing tool. And as with any marketing channel, you know, things change and shift over time. Things that worked last year don’t necessarily work this year. So in this topic, I’m going to give you my 6 best tips of things that are working like crazy right now in 2021 to really help you keep that relationship alive over the course of someone deciding to get on your list before actually becoming a paying customer. And hopefully these tips are going to speed up that process for you. All right, cool.
- The first thing I want to talk about is simpler or no email design. So every time I’m putting together a new email funnel for a new client, I start getting emails from them of like little screen grabs or email forwards from big companies like Express or Sephora. And they say, why don’t we do something like this? And I get those really design heavy emails look really cool and they look great in the inbox. And of course, you would want something like that for your business. And almost every email provider out there, even the cheap ones, they come with all these templates built right into the software itself. So why not actually use those templates? Well, it’s really simple because they look like one big fat commercial when they hit your inbox. You know, let’s think for a second about what email is actually primarily supposed to be used for. You know, it’s communicating with family and friends and. Sure. Yeah, you use it for work as well. But, you know, when’s the last time you sent an email to a friend that looked like this? The whole idea here is to casually slip into your customers inbox as a friend or at least as a helpful person that they can trust. That’s not going to sell to them, but it’s going to help guide them in the direction they want to go. So I just recommend doing what successful Internet marketers have already been doing, and that’s just sending out boring old plain text emails. And I’m only kidding when I say boring. I mean, it sounds boring, but these emails are much more likely to be read because they just look like a genuine email you would get from your friend or your neighbor or your family member. And the other reason to ditch those template emails is because all the images inside of the links is the best way to make sure that you never reach your customers inbox. You know, that little promotions tab in Gmail, you don’t want to end up there, OK? You want to end up in the actual inbox where you belong.So let’s try to keep those images and links in the email to a minimum. I recommend no more than a single link per email and preferably no images at all. But if you have to use one, if it adds some color or add something special to the message of the email, go ahead and do one. But limit it to that. One way I like to add an image to an email is not by adding a product image or anything promotional, but just some kind of an animated gif that either supports one of the points of the email or just add some humor or fun to it. So it’s a little more memorable. Just use it wisely. You know you know your audience. You know what they’re going to find funny, most likely. So just make sure it hits home with them and they get the reference. All right.
2. I want to talk about storytelling in your email. So this is something that I want to improve this year and something I definitely want to start incorporating into my overall email marketing strategy. So rather than just delivering a tip or advice in the email, make it count for more by including a really short story that illustrates that point. There are whole parts of your brain that just light up and fire off when it hears a good story. Plus, it makes it just more relatable and personal, especially if you’re talking about something in your own past or current or past customer.
So rather than just explaining how your clients can stage their home to sell faster, maybe include a story about a past past client who refused to do that. And then the house sat on the market for a long time until she finally gave in and did and then sold her house for ten thousand dollars above asking price and make the story colorful when you can, you know, include how you were feeling watching that all that happen and then how she felt when she finally sold her house. All right.
3. I want you to start incorporating video in 2020 and your emails and not only put video in your emails, but say so. Write in the subject line that’s going to double your open rates. The other benefit is people are much more likely to actually consider your content and get the message you’re trying to send them in a video format versus reading plain text. And almost everybody is much more able to, you know, understand and retain that information when. They’re seeing it and hearing it in video, just take whatever content you you’re going to put in your email and just make a short video about it and it doesn’t even have to be high production value. That trips a lot of people up thinking they have to get a whole camera crew and spend hundreds of dollars on a video.
You 100 percent don’t just use your smartphone, do a short selfie style video. It’ll connect just fine and you get your point across.
Then finally, you just uploaded to YouTube and get a little screen capture of the thumbnail of that and put that image right in your email and then link it to the video itself. All right.
4. Play the hits. So, so many small businesses get really intimidated when they start thinking about putting together an email campaign. But more times than not, they already have content that they can repurpose and string together into an email series, that they can just set it up once and then it gets automatically sent out to new email subscribers at the exact moment that they end up opting into it. So if Thompson from my freebie today, his series starts today with a new helpful email every week until that series is over. Then when Meg in next April, her cycle starts, then getting the exact same email series. So if you have some great blog posts already or a podcast interview you did or a video or anything like that, that’s all content you can use. You just have to introduce it in the email and then we’ll link to it. And if you don’t have anything yet, that’s OK. Just start writing one new email a week for as long as you think the series should go on for and then just put that email every time at the end of that campaign.
So essentially, you’re just building this e-mail campaign out at your own pace once and then it can go on and live on forever. And I recommend kind of splitting up the content here and there, you know, maybe some blog posts, some videos and some weeks you can even go a little easier on yourself and just put the information or the tips right in the body of the email itself. You could even link out to content every once in a while that you had nothing to do with creating. Just put your own spin on it in the body of the email, letting people know why you think it’s helpful for them and then just link out to it. All right.
4. The other thing that’s working really well now is by using some simple segmentation. Let’s say your business offers a few different types of services or has a few different types of products that interest different types of customers. Like if you’re a landscaper, you might offer, you know, tree removal service, landscape design and weekly lawn maintenance. You could theoretically create three different LEED magnets or freebies that are geared toward each service. Then you could start each person who opts in for the freebie about lawn care onto that email sequence. So basically they would be on track a then when someone downloads the freebie all about, you know, your options for landscaping, then they get put in that email sequence. So they’re on track B and they start getting helpful content related to that service.
And this is really powerful because these are two different types of customers that have a different goal in mind. So if you started just sending out a mixture of both of those topics to all of those customers, a lot of them might start on subscribing. Right. Or you could have one overarching umbrella lead magnet or a freebie and then would any that’s kind of interesting to everyone. And then when they’re downloading it, you can just have a simple option where they check which service or the most interested in. And then your email provider like Mail MailChimp or I use drip, they would see what box they checked and that automatically puts them on either track or track B. All right.
5. I want to talk about reengaging or scrubbing your list. So it’s really good to have a big list. Quantity can be good. You’re all a numbers game, but it’s more important to have a quality list that actually opens your emails and is looking forward to hearing from you every week. So if you have a big list of people who really aren’t ever opening your emails, you run a higher risk of your emails being flagged as spam or getting high unsubscribe rates. And these are basically really bad signals to the email providers like Gmail. And what happens is if you get enough people who are flagging your emails with spam or unsubscribing from your emails, they can start putting you out of the inbox and into either the promotions tab or even worse, you can wind up in the spam folder.
And that goes for your entire list, not just the people who flagged your spam. You have someone flagged you as spam. They’ll they won’t get your emails anymore. But all the people who even like hearing from you, it’s going to go in their spam folder as well. So you definitely don’t want that to happen. And the other advantage of having a cleaner list of only the people who are most interested in hearing from you is cost. You know, most of these service providers, you know, MailChimp, drip active campaign, all of them. They basically billu based on how many subscribers you have. So it makes sense to, you know, weed out some of the ones who are just dead weight, essentially. But before you start just kicking people out like a bouncer, you might want to run a simple re-engagement. Campaign. And here’s how that works. You’re going to use your email marketing program again. You strip to basically segment out people who haven’t opened any of your emails for, you know, I like to say the last 90 days, then you’re going to want to start a brand new campaign that’s geared just to those people. What I would recommend is a series of four Value-Based emails where you’re teaching something helpful, giving some advice, something like that. And this this these emails are not to be promotional or selling at all.
These are just pure value. And you’re going to drip out those four emails over two weeks. Then at the end of the two weeks, anyone who hasn’t opened any of those emails, now’s the time you’re going to kick them off your list. And I know this sounds counterintuitive, especially if you don’t already have the big list. But the truth is, you know, by getting rid of the people who don’t want to hear from you, it’s going to really make your deliverability better for the ones that do want to hear from you so you can wind up where you want to be, which is in their primary inbox. All right.
Email Marketing Secrets: Here’s What’s Working Now! With Video
Email Marketing Secrets: Here’s What’s Working Now!